Email marketing.
Increase revenue, improve customer retention and unlock more value from every purchase with strategic email marketing built for ecommerce brands.
Retain and convert your existing customers.
Your most valuable customers are the ones who've already bought from you.
We create email marketing strategies that nurture new subscribers, recover abandoned baskets and encourage repeat purchases through carefully planned campaigns and automated customer journeys.
Making every customer count - by combining intelligent segmentation, personalised messaging and automated email flows, we help ecommerce brands generate more revenue without increasing advertising spend.
How we strategise email.
Discovery & strategy.
We understand your brand, customers and buying journey before developing an email marketing strategy aligned with your commercial objectives.
Automation & campaign build.
We create high-performing email automations and campaigns that engage customers throughout every stage of the customer lifecycle.
Testing & optimisation.
From subject lines and send times to segmentation and creative, we continually test and optimise to improve engagement and maximise revenue.
Reporting & growth.
Measure the impact of every campaign with transparent reporting focused on revenue, customer retention and long-term business growth.
What clients have said about ascent north.
"Tom rebuilt our ad account from scratch and within three months we'd doubled revenue at a better return. He explains everything in plain English, no jargon, no fluff."
"We'd been burned by two agencies before. Ascent North was different from the first call. They actually cared about our margins, not just spend."
"Tom built flows that now drive over a third of our monthly revenue on autopilot. It genuinely feels like an extra member of the team."
"We were spending more each month for the same number of orders. Six weeks in, the spend was flat and the orders had gone up."
"Straight answers every time. If something is not working we hear about it from Tom first, usually with a plan already attached."
"The new Shopify build paid for itself in the first quarter. Same traffic, far more of it turning into actual orders."
"We came in sceptical after a bad experience elsewhere. The reporting alone made it obvious where the money was actually going."
"The post-purchase flows brought back customers we had written off months ago. That revenue was sitting there the whole time."
"Scaled us past a spend ceiling two other agencies said we had hit. Same margins, roughly double the volume."
Frequently asked questions.
Straight answers about ads, email and Shopify. Something else on your mind? Ask on the call.
We build and manage email marketing systems designed to increase customer retention and revenue. Our focus isn't simply on sending more emails - it's on creating a lifecycle that moves customers from first purchase to repeat purchase and long-term loyalty.
We specialise in helping ecommerce brands turn more of their existing traffic and customers into revenue. We use customer behaviour, purchase data and segmentation to build email journeys that are relevant to where each customer is in their buying journey.
We use customer behaviour and purchase data to create relevant communications throughout the customer lifecycle. This could include post-purchase journeys, replenishment reminders, personalised product recommendations, cross-sells, win-back campaigns and targeted offers. The goal is to give customers a reason to come back while increasing customer lifetime value.
Email marketing and paid advertising can work together as a growth system. Google and Meta can help bring new customers to your store, while email gives you a way to nurture those customers and encourage repeat purchases. This means you're not relying on paid acquisition every time you want to generate another sale.
Shopify is a core part of our ecommerce offering, and we can work across your Shopify store and Klaviyo setup to create a more connected customer journey. Where needed, we can also support Shopify development alongside your email marketing strategy.
Yes. We can provide ongoing email marketing support covering campaign planning, email creation, segmentation, flow optimisation, testing and performance analysis. Rather than setting everything up and leaving you to manage it, we can continually identify opportunities to improve retention and generate more value from your customer base.